Guides & research
Guides for independent home care agencies
Plain answers for owners of independent, private-pay home care agencies: how families find you now, what ChatGPT says when they ask for care, and what to fix first. The findings come from questions I ran and websites I checked myself; the advice is my own judgement.
How do I get my home care agency recommended by ChatGPT?
What ChatGPT named in 24 answers, the reasons it gave, and five fixes for this week.
Read →Guide · Client acquisitionHow do home care agencies get private-pay clients?
Where private-pay families come from, what they check, and what to do first.
Read →Guide · Google Business ProfileHow should a home care agency set up its Google Business Profile?
Google's own rules for the name, hidden address, service area, phone and services.
Read →Guide · ReviewsHow should a home care agency ask for and reply to Google reviews?
Google's review rules, privacy-safe replies, and what reviews changed in ChatGPT's answers.
Read →Guide · WebsiteHome care agency website checklist
Can families reach you, can AI read you, and does the site say what families ask?
Read →Research · October 2026What ChatGPT tells families looking for in-home care
Eight cities, 24 answers: franchises, independents, and whether reviews mattered.
Read →Research · October 2026I checked 160 home care agency websites. 93 of them are broken.
Dead domains, hijacked pages, bouncing email, and sites no assistant can read.
Read →See what ChatGPT says about your agency
I'll run these questions for your city, show you which agencies get named and why, and list what your site and listings are missing. Twenty minutes, no charge, and you keep the findings either way.
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