AI Search Visibility · In-Home Senior Care
Her mother needs care. She asks ChatGPT first.
Three agencies get named in the answer. If yours isn't one of them, you never find out — there's no missed call, no lost bid, no bounced email. The family simply calls someone else.
"My mom needs help at home a few days a week in Sarasota. Who are the best in-home care agencies, and what should I expect to pay?"
What the assistant returns — three named agencies, ranked:
- 1Named
- 2Named
- 3Named
- —Your agencyNot mentioned
Illustrative. Your actual review names the real agencies appearing for your city and shows exactly where you place against them.
20 minutes. No pitch deck. You keep the findings either way.
What changed
The referral still happens. It just happens somewhere you can't see.
The adult daughter deciding on care for a parent is typically 45 to 60. She used to open Google and work through a page of results. Increasingly she opens ChatGPT and asks a full question — in plain language, with her city in it — and reads the answer it gives her.
That answer is short. It names a handful of agencies. There is no page two, no map pack, no ads to buy your way into. You are either in the answer or you are not part of the conversation.
These aren't tire-kickers. They land on your services and pricing pages, not your homepage — because they arrived already knowing what they need.
This is where private-pay clients are decided, and private-pay is where the margin is. Medicaid rates are thin and caregiver wages keep climbing. The families researching this way are exactly the ones worth winning.
Step one, free
The AI Visibility Review
Before anyone talks about hiring anyone, we find out where you actually stand. We run the questions families in your area really ask across the major assistants, record which agencies get named, and score your presence out of 100.
- 01 Assistant share of voice How often you're named across repeated queries — not one lucky screenshot 30 pts
- 02 Entity clarity Whether machines can tell who you are, where you serve, and what you do 25 pts
- 03 Answerable content Whether your site answers the questions families actually type 20 pts
- 04 Trust signals Reviews, ratings and credentials in the form assistants weigh 15 pts
- 05 Local grounding Service-area coverage the model can verify against other sources 10 pts
- Your visibility score / 100
You get the score, the named competitors who are winning the answers, and the specific gaps behind your number. It's yours whether or not we ever work together — plenty of owners take it to whoever already handles their marketing.
If you decide to fix it
How the work actually goes
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We review the findings together
Twenty minutes, Tuesday through Thursday. I walk you through your score and what's driving it. If the honest answer is that you don't need this, I'll say so.
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I rebuild how machines read you
Structured business data, service-area pages that answer real family questions, and the trust signals assistants weigh. Your website stays yours — I work on it, not around it.
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We track share of voice monthly
The same queries, re-run every month, scored the same way. You see your number move against the same named competitors. One page, plain language, no dashboard to log into.
Pricing
One rate. No setup fee.
Three-month minimum, because visibility doesn't move in three weeks and I won't pretend otherwise. Month to month after that.
- Monthly share-of-voice tracking against named local competitors
- Ongoing content and entity optimization
- Service-area pages built around real family questions
- A written monthly report a human can read
- Direct access to me — not an account coordinator
One additional private-pay client covers 11 to 15 months of the fee. That's the whole business case.
Straight answers
What owners ask me
Is this just SEO with a new name?
No. Search engines rank a list of pages; assistants compose an answer and name a few businesses inside it. Being on page one of Google doesn't put you in that answer, and some agencies with weak traditional SEO get named constantly. Different mechanism, different work.
Can you guarantee I'll be named?
No, and be careful with anyone who does. I can't control what a model outputs. What I can do is measure where you stand, fix what's demonstrably in the way, and show you the number moving month over month. If it isn't moving, you'll see that too.
Do I need to replace my website?
Almost never. Most of this work happens in structure and content on the site you already have. If your site genuinely can't support it, I'll tell you before you sign anything rather than after.
We're a franchise location. Does this work?
Usually not, and I'd rather say so upfront. Franchise agreements typically lock the website and content, which is exactly what needs changing. I work with independent agencies that control their own site.
How much of my time does this take?
The 20-minute review call, then roughly one short call a month. You're running an agency and managing caregivers. That's the point of hiring this out.
What happens on the free review call?
I show you your score, the queries I ran, and which agencies are being named instead of you. You keep the findings. If it isn't a fit, that's a fine outcome and I won't chase you about it.
Find out where you stand
You can know your number this week.
The review is free and the findings are yours regardless. Worst case, you learn you're already being named — which is worth knowing too.
Tuesdays, Wednesdays and Thursdays · 20 minutes · Perry Kendrick